The £10 Poms are coming back thanks to a new initiative by South Australia.
Editors Note: In the late 1950’s to mid 1960’s there was an Australian immigration incentive in thet British citizens wishing to immigrate to Australia could receive an assisted passage by ship for £10. Pom is a ‘nickname’ for in Australia for those of British heritage.
A South Australian government campaign is spruiking the benefits of a working holiday in South Australia – enticing young travellers from the United Kingdom and Ireland to visit ‘down under’ for just £10. The £10 return airfares to Adelaide – recently voted Australia’s most liveable city – aim to encourage the youth market in the UK and Ireland to visit South Australia on a Working Holiday Visa (WHV). The South Australian Tourism Commission campaign will pitch South Australia as the perfect location to live and work, helping to fill employment gaps and skills shortages in the city and regional areas, and boost tourism. Pre-COVID, the backpacker market was a significant employer within the hospitality, tourism and primary industry sector. South Australia had 27,000 working holiday visitors to the state in 2019, spending $47 million in the visitor economy. A total of 200 return flights to Adelaide for £10 will be available on Qatar Airways services from London Heathrow, Manchester, Edinburgh and Dublin. They will be sold by Trailfinders, an award-winning tour operator with agents in Ireland and across the UK.
Those interested in finding out how to book one of the £10 tickets should register their interest via southaustralia.com from 26 April 2022, before tickets go on sale in May. Eligibility criteria requires individuals to be a British or Irish citizen, prove they have a Working Holiday visa, be able to travel to Adelaide before 30 September 2022, and to purchase a holiday starter pack via Trailfinders. Minister for Tourism Zoe Bettison said it was important that South Australia is actively encouraging young workers to travel to SA, explore the state and help fill much-needed job vacancies. “Our state is welcoming the return of working holiday makers – it’s a real win-win for young people eager to travel and work abroad, and for our local tourism industry,” she said. “Our tourism operators have missed having international visitors on their tours and experiences, and booking up accommodation, and they’ve also missed the backpacker workforce and the vibrancy they bring. “In turn, we know these young people have missed travelling and have missed seeing South Australia – they foster a love for our state and our country which often inspires them to return later in life. “Whether it’s in our bars, restaurants, wineries and hotels, or on our outback stations and farms, there are so many ways that Brits and Irish citizens can work in Adelaide and across regional South Australia, helping to not only fill roles but provide an economic and cultural exchange benefit which advantages both sides of the globe.”
Australian Hotels Association general manager Ian Horne said it was a clever strategy to draw attention to South Australia, and another big step in our reopening to the important backpacker market. “We want to attract these young people to come to South Australia. We know when they come, they not only work here, they additionally stay and spend as tourists,” he said. “They also act as ambassadors for Adelaide and South Australia – telling their friends back home about all the great opportunities we have for work and play here.”
Find out more at southaustralia.com.